Teaching Empty States

Using the moment before any data exists to show people what the tool is for

The Context

It is hard to create a subtle sense of shared space among several people on the web. You and I are in an asynchronous exchange. I wrote these words in the past. You are reading them later.

Most of the web is still designed for slow-loading, single-player experiences. We lack the qualities of shared physical space: a sense of direction, an awareness of the people near us, and chances for unplanned conversation.

A placeholder illustration of two people on the same page
Two readers on one page, unaware of each other

We do not need constant interaction. The quiet companionship of reading next to someone in a cafe is what is missing.

The Pattern

Teaching Empty States is the sensation of sharing a space with other people without directly interacting with them. You are aware of each other through peripheral signals, but you are not doing the same task.

The others rarely demand your attention. They exist nearby and do whatever they are doing.

Multiplayer Cursors

The current attempt at this is multiplayer cursors. Other people appear as small coloured pointers in a document, canvas, or spreadsheet. See Shared Cursors for the longer treatment.

Cursors in a shared spreadsheet
Cursors in a shared spreadsheet show which cells people selected

Cursors add a sense of shared activity, but they do not scale. A hundred pointers in one file is noise. A softer signal, closer to a heatmap, would serve large groups better. Tools such as PartyKit make these experiments cheap.

Annotations and Trails

Marks left on public pages are less synchronous, but they give a peripheral sense of other people. A few products explore this:

1. Shared margins

A browser extension lets you highlight and take notes on any page. It works as an annotation layer over the web that everyone shares.

2. Popular highlights

Some publishing platforms show the single most highlighted line of an article. It is a small signal, but it tells you other people were here.

The balance between drawing attention to other people and offering quiet company is hard. We manage it in physical rooms. We should keep trying in digital ones.

References and Further Reading

Mentions around the web

Adding this to the list of pieces that convinced me to stop posting to timelines first.
I disagree with the second half, but it is the useful kind of disagreement. Writing a reply post.
Did not mean to write a whole essay, but got on a roll. Corrections welcome.